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Introduction to Strategic Management Course

Course Aim and Purpose

Strategic Management, as a sub-set of management, is concerned with the general direction and long-term policy of a business. Strategic management deals with the basic question why and how firms can achieve sustained competitive advantage and how they can translate competitive advantage into superior financial performance. The Introduction to Strategic Management course aims at giving you a broad and thorough understanding of the theoretical foundations of strategic management and how they can be used to craft and implement winning strategies in today´s challenging business world.

Course Objectives

On successful completion of this course, you will be able to:-

  • Understand the concept of strategy and strategic management.
  • Know the process of strategic management
  • Know the levels of strategic management
  • Know the roles, strategists play in strategic management.
  • Identify the strategic purpose (i.e. vision, mission and values) of an organization
  • Outline the strategic analysis of external and internal environments of organizations
  • Reflect on the dynamic nature of strategy in organizations

Course Curriculum

The Introduction to Strategic Management course requires completion of:

Lesson 1: Basics Concepts of Strategic Management
Lesson 2: Nature & Characteristics of Strategies
Lesson 3: Strategic Management Components
Lesson 4: Process/Elements of Strategic Management
Lesson 5: Levels of Strategy
Lesson 6: Environmental Scanning and Industry Analysis
Lesson 7: Strategy Formulation
Lesson 8: Strategy implementation
Lesson 9: Evaluation and Control


This short course is free to enrol and complete. An end of course assignment review feedback report is issued on successfully completion of this course and submission of the end of course assignment. Should you require a certificate, you can request for one at a cost of $5.99 for a digital certificate in PDF format and $24.99 for a physical version hard copy certificate.

The officially branded and security-marked Watsan Training Certificate is a great way to share your achievement with the world. It is also ideal for sharing with potential employers and an indication of your commitment to continuously learn, upskill and achieve high results.